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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are drawing buyers with their streamlined silhouettes, plush cabins - and increasingly, their usage of alternative fuels.

Fuel producers and jetmakers are eager to display novel forms of air travel fuel deemed less harmful to the environment, from utilized cooking oil to the definitely less attractive meat waste.

Business jet operators, like airlines, have bowed to ecological pressure on air travel and devoted to halving carbon emissions by 2050 compared to 2005.

Their hope is that adopting renewable fuel to curb emissions might make business jets more appealing to environmentally conscious purchasers - specifically corporations facing concerns over sustainability from shareholders or green project groups.

The accessibility of less polluting personal jets might also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a current private jet trip to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other sustainable fuel blends anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions globally, however can release, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.

Prince Harry has actually safeguarded his occasional usage of private jets to guarantee his family's safety, and has actually stated that on the unusual events he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his schedule have actually included fresh obstacles for an industry already striving to validate its contribution to cutting corporate costs.

"Incidents of flight shaming involving using private jets are regrettable when you think about that our industry has actually provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and wealthy purchasers. According to industry information, billionaires just have a 19% company jet ownership rate.

But even an image makeover - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for going to aircrafts - is not likely to please all critics at the Oct 22-24 high-end jet event.

Environmentalists and some experts remain hesitant that biojetfuels, typically blended 50-50 with kerosene, will make a significant effect on public about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel analyst Richard Aboulafia.

Demand from business jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production approximately 150 million gallons by 2022.

Corporate charter companies and experts are also seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his business just recently completed for a Fortune 500 company.

"At the end of the day, I think that cost, expense per hour, variety, speed and performance, that's still the (sales) driver. But I believe individuals are ending up being more mindful of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)